18 September 2013

Know More About Press Releases

We often read information being broadcast or disseminated regarding some special events, celebrities, political figures and even junkets of upcoming movie flicks to get the attention of the readers and viewers.

A press release is a communication sent to media to be shared to the masses. It can come in any of the following form:
  • video
  • audio
  • written/print
The infographic below will tell you more facts about press releases to give you an idea in a bigger scope.


Press release is common in the public relations field. It aims to attract favorable response from the masses in order to elevate the public image of a certain individual, event or business.

A successful and effective press release must contain the following structural elements:

  • Headline
  • Dateline
  • Introduction
  • Body
  • Boilerplate
  • Close
  • Media contact information


  1. Press Release is vital if you want to deliver awareness of certain campaign or you want to express your message to the public/consumer/etc..

  2. I agree that the structural frame is important in Press Release. If everything is loose we cannot expect everything right or accurate.


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