12 November 2013

How Social Media Influences the Development of a Company

The dilemma that lots of modern companies deal with is far removed from the early question of whether workers must use social media while at work. In fact, social media have paved way in improving the success in every company at the same time giving much more opportunities. Still, the main concern that almost all managers must deal with is how to manage the effective use of social media within the workplace. Social media, particularly Twitter, is an effective tool in improving the quality of hired talent, productivity of employees and interaction within an organization.




Hiring the Best Talent

Emerging Workforce Study have conducted a survey in which 45% of employees believed that the company’s social media existence will impact their choice concerning to where they're going to submit an application for work. In short, the more prominent the company’s social media presence is; it attracts to Buy Extra Followerson Twitter and drawing more possible employees in return.

One way for a company to enhance its online platforms like Twitter is to make the most of its employees’ personal accounts. This can be manifested whenever employees send tweets concerning the company’s current events. The combined effect of having many workers on Twitter would add up to a much greater reach than would be possible with a company's own Twitter account. It's through this that a lot of prospective workers will be reached and provide awareness at the same time concerning the organization itself.

Giving employees the freedom in making use of their own Twitter account while at work will more likely draw in today’s skilled and talented individuals. Creative minds generally discover new ideas if there’s no restricted rules hanging on their back. With that, most skilled employees choose to work in a flexible working place.

On the other hand, the level of productivity at work will be compromised if the usage of social media is abused. Therefore, any business seeking to maintain the benefits of social media should assess the best way to utilize social platforms. One way to manage the use of social media may involve much better access by departments that benefit most from its use. The departments that usually benefit most from the use of social media include sales, advertising, and customer care departments.

Enhanced Productivity

A recent study carried out by Evolv (a company that evaluates the metrics of Fortune 500 companies) found that use of social media actually enhances productivity among specific groups of workers. The social interaction offered by sites like Twitter gives the perfect opportunity for many sales people to achieve bigger reach with prospective clients. Compared to the employees who aren’t benefiting from the use of social media, these workers are able to close a number of deals and simply bringing their business to greater heights.

There were also companies which took advantage of Twitter in using their accounts to provide customer care services. Through this, any client’s complaints, concerns and queries can be immediately managed by employees. Considering this fast and trustworthy response, the company can attain customer loyalty that will also guarantee long-term sales.

Moreover, employees can easily determine the company’s reputation in accordance with the public’s perception in Twitter. Besides, any misguided opinions can be directly corrected before it shed a bad light for the firm. Early recognition of such incorrect information regarding the company will allow brand managers to take corrective action. Thus, the reputation of the firm is left unstained.

Twitter is also an ideal place to follow up the company’s previous clients. It provides the perfect opportunity for sales personnel to continually stay in touch with past clients without being obtrusive. This provides the firm far better odds of landing other sales opportunities from return clients.

Employees who accomplish prominence and recognition in social media would also give fame to the firm in which they work. Many individuals on social media would have a positive perception of the businesses in which well-known professionals work. In other words, if specialists are very prominent in social media platforms, they would also spread the fame to the organizations they are a part of.

Better Relationships at Work

Most contemporary companies have a much more open interaction between the top management and basic level personnel. Such active communication could be enhanced further through social media platforms. For example in Twitter, it will permit employees to interact with sheer honesty among other workers. With Twitter, employees at lower levels have better freedom to freely provide their feedback to higher level personnel. This is contrary to traditional memos and emails which provide less opportunity for entry level employees to express their unreserved opinions.





The emphasis on social interaction offered by Twitter allows employees to develop greater knowledge and appreciation of one another. Moreover, workers can easily share their ideas, perspectives, and how they see life which can assist them to make better choices. Having an awareness of these problems assists HR managers to develop techniques and programs that will cause least resistance within the organization.

Countless firms organize team building events partly to develop closer social interaction among the employees. Such social interaction can be boosted through social media. By interacting with one another on Twitter, numerous workers develop closer relationships beyond the work environment. This can assist develop team work and cooperation within a firm.

Once workers and managers are having a good line of communication on Twitter, this promotes understanding not just on a personal level but also to the innate skills and talents they possess. This provides useful insight especially during consideration for promotion in the organization. Nevertheless, HR managers can determine the ideals and values of the staff which also serve as a basis for promotion.

Lots of business organizations know the grave significance of social media in business management. It has become an essential item without which, no business can hope to accomplish great heights of prosperity and success. Regardless of how big or small your company is, as long as you know how to control and utilize the advantages of social media; long term stability and productivity will be in your hands.


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12 comments :

  1. I remember when my previous company blocked all social media in the workplace. We were stressed and tired because we had nothing by our papers in front of us. I guess social media is okay as long as the employee knows when and where is the appropriate time in using them. :)

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  2. Social media has a strong influence when it comes to companies.

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  3. Social media plays a major role in promoting a business.

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  4. Really I believed that social media can help business...put forward their revenues. But for sure, it can do a lot more good. Thanks for this article.

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  5. I do believe that through social medias there are a lot of companies who become more popular and their products has been seen by not just one person but thousands every hour. that's great to know.

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  6. social media plays an important role in any kind of business...just my opinion!

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  7. yeah with millions of us already uses social media, company must also step or enter the world of social media. As it can help them in any way.

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  8. Ban not the use of social media in offices. My say lang is , make it not a priority, trabaho muna bago Facebook et al.

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  9. Lots of companies indeed improved in terms of product and services because of social media community.

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  10. I have nothing against any social media platforms. In fact, I thank them for connecting me to people I knew. But then, any excess usage is not good.

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  11. Social media is now the a cheaper alternative to advertise and is now the future of advertising! ^_^

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  12. The best way to let people know about the company"s latest innovation is through social media. People these days are always online and companies must use that to their advantage :)

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