April 6, 2011

Choosing the Ecommerce Elements That are Best for Your Business

Any ambitious entrepreneur can start out their first business online. With an ecommerce site, it is easy to get started within a few days so that you can start tallying your first sales. Although it may take a little time to set up, having a site that is easy to navigate and one that your customers can trust will only help you in your business success. 

Pay Attention to User Experience
One of the key elements of your ecommerce website should be how easy it is to use for your customer. After you created your initial design, it is important to go through a few rounds of testing to see if all the elements on each page are working correctly and how well you can navigate from one area of the site to the other. If there is something that frustrates you during testing, chances are it will also frustrate your customer. And with a frustrated customer, you can be sure sales will be lower than you expect. 

Find a Trustworthy Shopping Cart
Another important element of your ecommerce website is the shopping cart. A good ecommerce shopping cart software program is needed in order to properly process payments, allow your customers the freedom to shop how they please and to give your customers confidence in providing you with sensitive financial information to complete a purchase. You will want to look for safety, security and reliability in the shopping cart software you choose. It is also important to look for software that provides excellent support in case you have questions or concerns. 

Make Products Transparent
Once you have a variety of products on your site, it is important to give your customers all of the information, which often includes colors, sizes, styles and other options they can have with each product. If You are out of stock on any particular item, it is important to update your website quickly so customers know what is going on. 

These are just some of the areas you should focus on when you are putting together your ecommerce site. To understand the needs of your customers, remember to collect feedback and change you site accordingly.

(Photo not mine)

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