Email messaging is still the number one way to keep in touch with clients, customers, colleagues and other businesses. So far, email remains very effective because there is no better way to share thoughts and ideas that can be accessed privately than email. Unfortunately, many businesses stumble when it comes to creating emails that actually get read and build goodwill. So, what exactly goes into writing great emails?
Intriguing Subject Line
Email subject lines can make or break your message in just a couple of seconds. The subject line is the first thing someone sees when browsing their in box. Consider that the average person gets dozens of emails a day, depending on their interests. Your email can easily get lost in the shuffle. An okay subject line may generate mild interest, but not get a person to open the email immediately. A great subject line creates instant curiosity that compels the recipient to open the message and read its contents.
Make It Personal
Adding a personal touch to your messages by including the recipient’s name in some fashion is a winning strategy. People are more apt to read a message that is directly addressing them than a vague appeal to dear sir or madam. If names are not available, you can still come across well with a friendly “hello” at the beginning.
Keep It Simple
An email is not the time to get deep into complex details. Whatever message you are conveying, remember to keep it simple and brief. Most people do not spend more than a minute or so reading an email. Be sure to get your main points across quickly in the first paragraph. Use the remaining paragraphs to support the main points.
Call to Action
You can easily increase responses to your emails by directing recipients to take some type of action. Providing recipients with a compelling reason to click on a link right away normally does this. Offer them something that solves a problem or is too good to pass up.
Include a Signature
End your emails with a signature line that includes your business name, title and contact information. This simple tactic can make your business go viral.
Creating effective emails is just one part of the equation. You also need to find a business email solution that can manage all of your email communications with ease. There are some good companies that provide top rate solutions.