October 2, 2019
beauty products/hair care/press release

Pump up the Volume with VIERRO

** This is a Press Release **

Everyone loses hair, every single day and it’s completely natural for hair to thin over time. However, for the majority of us, it happens a lot quicker. As strands diminish in number, hair starts to look much less dense. Some of the reasons for this include an improper diet, increased levels of stress, over-treatment or over-styling of the hair, and prolonged exposure to sunlight, among other things. It’s a problem that a lot of women and men deal with and a growing number are searching for products that will help fight against this. The good news is that one very affordable and simple way to combat thinning, fine hair is right  there in the hair care aisle. 

Vierro’s Volume Boost shampoo is especially designed to volumize, nourish and bring life to locks. Featuring a careful mix of oils and proteins the shampoo helps your hair get healthier with every wash, boosting its density and texture, without weighing it down, allowing for natural hair movement. 

Vierro’s hair experts have crafted a combination of the most unique proteins in the formula to provide hair with the best nourishment science has to offer. Its Protein Protect Therapy is technology that strengthens and protects hair from root to tip. It nourishes the scalp with a coated layer of proteins which promote hair growth. A unique blend of rich natural oils and minerals create a therapeutic hydration experience, leaving hair strong, healthy and shiny.

The Volume Boost shampoo features good-for-your-hair proteins including:

Rice Protein:  Rice is one of mankind’s most ancient and valued sources of nutrients! The Hydrolyzed Rice Protein has been shown to significantly increase total hair volume by up to 32%. It also adds natural shine and highlights to the hair.  It also improves hair manageability, fortifies and prevents damage while nourishing the hair from root to tip. 

Jamaican Black Castor Oil: The rich nutrients in Jamaican black castor oil (some of them being vitamin E, omega-6 and omega-9 fatty acids) help moisturize hair and support natural hair growth. The acids in this wonder oil also nourish the scalp, strengthen hair roots and improve blood flow to the scalp, which in turn encourages hair to grow longer, thicker and faster for a gorgeous head of hair!

RoseHip Oil:  This oil is an excellent source of essential fatty acids that aid in repair and renewal of damaged hair follicles, which are essential for promoting hair growth. These acids not only deeply moisturize the skin underneath the hair, but increase the hair’s elasticity, improving luster and shine. 

Shampoo available in 600ml (AED 19.50), 400ml (AED 14.75), 200ml (AED 8.50) 

Vierro products are available at leading supermarkets and hypermarkets in the UAE including Carrefour, Union Coop, Sharjah Coop, Abu Dhabi Coop, Lifco Supermarket, Al Maya supermarket and many other stand-alone super markets around the UAE. To discover more, visit www.vierro.com and keep up with the latest news on Instagram (@VierroHairExpert).

About VIERRO:

VIERRO HAIR EXPERT is a revolutionary haircare brand that employs science to specifically formulate a range of superior haircare solutions using naturally available proteins. The brand believes in the power of agility and driving insights into action with the command of honest, clean, innovative technology. Vierro is a result of a constant exploration in pursuit of the perfect haircare product for women. It seeks to empower women to own their beauty, and takes pride in catering to the unmet haircare needs of women globally, especially in the Middle East region. Vierro products are available at leading supermarkets and hypermarkets in the UAE including Carrefour, Union Coop, Sharjah Coop, Abu Dhabi Coop, Lifco Supermarket, Al Maya supermarket and many other stand-alone super markets around the UAE.


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